PROMPT
INSIGHTS
The world's first AI Conversation Research Platform — tracking how real humans interact with AI to find, evaluate, and choose your brand.
AI is Changing How
Customers Find Brands
Organic traffic and clicks are declining — more and more people research directly in AI systems like ChatGPT, Gemini or Perplexity and make decisions there, without ever visiting a website.
AI Overviews
Kill Organic Clicks
AI Overviews are driving even lower organic CTRs than traditional zero-click features like Featured Snippets. Securing AI placement is now prime real estate.
with AI Overviews
Paid Ads
Lose Their Edge
Paid CTRs on Google are declining across the board — with or without AI Overviews, fewer users are clicking on ads. New demand gen tactics are urgently needed.
overall
People Don't
Disappear
They just look somewhere else. Users shift their intent to AI search engines — asking, conversing, and deciding without ever visiting your site.
in AI, not Google
after AI answer
Existing Tools
Are Blind
Current tools only analyze a single synthetic prompt. They miss the reality: customers have full multi-turn conversations before making decisions. One prompt ≠ a customer journey.
for supplier research
growing rapidly
The AI Procurement
Revolution Is Here
Your next enterprise customer is already asking ChatGPT, Claude, or Gemini whether your product is worth considering. The question is: what are those AI engines saying about you?
If you're not tracking your AI presence, you're flying blind in the most important new channel for B2B discovery.
Our AI Research Platform Tracks
the Full Customer Journey
Existing tools analyze a single synthetic prompt. We simulate real human multi-turn conversations — from first question to final decision.
Informational
The user seeks knowledge. Your brand either exists in this educational layer — or it doesn't.
Navigational
The user refines their search. They ask for leading players and comparisons.
Commercial
Feature comparisons, pricing questions — AI shapes what the user believes about your product.
Transactional
The user is ready to act. AI provides recommendations — you win or lose here.
Five Metrics That Actually Matter
We track key metrics to set a baseline, benchmark performance, and continuously monitor success.
Recommendations Per Team & Channel
Based on your AI visibility data, PromptInsights identifies where you're losing ground to competitors — and translates that into prioritised recommendations across every team.
Not a Tool.
Serious Market Research.
Four rigorous steps from research design to actionable marketing roadmap.
Define Tasks
Which target groups matter? What part of the customer journey? Which competitors? Which products? We design the research with you.
Recruit & Gather Data
Real humans have real AI conversations via our platform. We collect and make conversation data machine-readable. No synthetic prompts.
Analyze Conversations
We identify the most-used prompt clusters and their variations. We map your brand presence across every conversation stage.
Develop Action Plan
Concrete marketing recommendations for every funnel stage — derived directly from the data, immediately actionable.
Real People. Real Conversations.
Real Insights.
Not a classic GEO tool — comprehensive market research on visibility, topics and target groups across the entire customer journey.
Real People
No synthetic prompts — we recruit real users who have genuine AI conversations.
Recognised Standards
Methodology based on established market research standards — reliable benchmarks, no black box.
Full Conversations
We analyse entire conversation flows — not just individual search queries.
Full-Funnel Analysis
From the first question to the purchase decision — we follow the complete customer journey inside AI.
Beyond GEO
Deep insights on visibility, topics, audiences and narratives — not just keyword tracking.
Actionable Plans
Concrete marketing recommendations derived directly from data — immediately actionable.
Start Tracking Your
AI Presence Today
Three research packages designed for different scales of ambition.
First AI visibility report for one product category and two AI platforms. Baseline data and initial action recommendations. Ideal for first insights.
Complete customer journey analysis across all four funnel stages, three AI platforms, and full competitive benchmarking. Includes action roadmap.
Ongoing quarterly research cycles, multiple product lines, all major AI platforms, and dedicated strategy consulting. Built for brands at scale.
Be Visible
Where Decisions
Are Made
Your customers are already asking AI about your brand. PromptInsights shows you exactly what it's saying — and what to do about it.